Whiskey lovers are
a passionate group of people. They take their whiskeys very seriously and truly
enjoy everything that goes into crafting their favorites. Whiskey lovers also
like to talk about whiskey, including what distinguishes whiskey from whisky, Bourbon
from whiskey, Scotch from Bourbon, and so on. This may be daunting to some, so
we’ve summarized some of the basic differences among the most popular styles of
whiskey, and identified a few of our favorites.
First, “whiskey”
(with an “e”) and “whisky” are the same in terms of product. Some argue
that the difference in spelling is a regional attribute, while others assert
that the spelling reflects the type
of whisk(e)y in question. In most cases, whiskeys from Ireland and the United States have the “e,” while elsewhere in the world the “e” is omitted. But, like everything else, there are exceptions
to the rule.
Bourbon is whiskey,
but not all whiskey is Bourbon. To be qualified as Bourbon, a set of legal
standards must be met, the most important of which requires that the product be
manufactured in the United States. Also, Bourbon must be manufactured with at least 51% corn in the grain during distillation.
Scotch is the
shortened term for Scotch whisky. Like Bourbon, Scotch is defined by a set of
legal standards. The most important (and perhaps most obvious) standard is that
it has to be manufactured and distilled in Scotland.
The different types of whiskey do not end there. Corn, malt, rye, and wheat whiskeys all have distinct flavors based on which ingredient is most prominent. Single malt whiskey is produced at a single distillery and the flavor may differ across all batches. Blended whiskey is a combination batch from different distilleries, which keeps the flavor more consistent.
GAP Promotions is proud to provide innovative marketing solutions to
some of the most well-known whiskey brands, including Johnnie Walker, Crown Royal, Bushmills, and
Evan Williams. Pictured below is a display for one of our
favorite whiskeys; a wooden rack that GAP produced for Bulleit Bourbon. The
rack stands slightly over five feet, and features a rustic, wooden construction
to display Bulleit’s rich frontier history.
[http://chuckcowdery.blogspot.com/] [straightbourbon.com/] [http://www.scotch-whisky.org.uk/] [ http://en.wikipedia.org/wiki/Blended_malt_whisky]