Think Pink! October is Breast Cancer Awareness Month

This month, ‘pink’ is everywhere. It’s on coffee cups, t-shirts, bumper stickers, our favorite NFL player’s jersey; even the White House is pink! National Breast Cancer Awareness Month takes place every October to increase awareness of the disease and the importance of early detection.

In 1985, the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries launched National Breast Cancer Awareness month to promote mammography as the most effective weapon in the fight against breast cancer.  The Pink Ribbons, we so often see now, came about in the fall of 1991, when the Susan G. Komen Foundation handed out medals with pink ribbons during a race for breast cancer survivors. In 1993, Evelyn Lauder of the Estee Lauder Companies founded the Breast Cancer Research Foundation and established the Pink Ribbon as its official symbol.

The National Cancer Institute estimated that roughly 1 in 8 women will develop Breast Cancer in their lifetime; most of us know someone who has been affected by this disease.  In 2011, there were more than 2.6 million breast cancer survivors in the United States. We are happy to have an opportunity to support this important cause.

This October, GAP Promotions, along with many other organizations will be promoting Breast Cancer Awareness.  GAP is offering a wide array of promotional products, as seen below, including pink t-shirts, pink sunglasses, travel cups, and other items to help “Pink” your brand and help spread awareness.  Ten percent of all proceeds from our October Pink Initiative will be donated to the Dana-Farber Cancer Institute. Contact Erin Murray to order or call 978.281.0083.

Pink Sunglasses

Double Wall Tumbler

Pink Ribbon Shirt

[BreastCancer.org] [Susan G. Komen] [National Breast Cancer Foundation, Inc.]