HOW DOES THE BEVERAGE INDUSTRY CELEBRATE HALLOWEEN?

Halloween is a particularly important holiday for members of the GAP team. Many of us live in or near Salem, Massachusetts, the Halloween Capital of the World. If you haven’t been to Salem for Halloween, you don’t know what you are missing. People from all over the world gather to share in the Haunted Happenings – it’s always an amazing spooktacular time! 

Beer and spirits companies across the country also celebrate the wicked day of October 31st in many different ways. Some offer safe rides, others sponsor parties, while others create special spooky drink recipes. We wanted to share one particularly cool example of what our clients are doing in order to get others into the spirit – pun intended.

Regardless of your drink preferences, Miller Lite wants to see that you get home safely. The company’s 3rd annual Halloween Free Ride program “ride the bus on us” runs Saturday, October 29, 2011, from 7pm to 1am. The company partners with the Nashville Metropolitan Transit to provide residents with rides to popular Nashville destinations such as bars, restaurants, and even local Halloween celebrations. Anyone 21 years of age or older can access the routes and scheduling by calling or texting a number on the Miller Lite website. 

 

The “Free Ride” program promotes the concept of celebrating holidays and events responsibly by never drinking and driving and encouraging people to plan ahead. The company’s current program includes free safe rides for all Packers’ home games in Green Bay, WI and for Halloween in Nashville, TN. To-date, the company has provided safe rides for more than 2.7 people safe rides during these events and holidays.

Please terrify others responsibly.

Ketel One and Captain Morgan are sponsoring an annual Halloween Masquerade Ball in Scottsdale, AZ on October 29. The party will be held at the Talking Stick Resort and Casino with two-levels of gaming tables, slot machines, multiple bars (with $6 cocktail specials thanks to the sponsors), restaurants, a DJ, and at midnight a cash prize for voted best female, best male, and best couple costume. This is just one out of the many events that will take place in celebration of Halloween. If you are looking for somewhere to go, it shouldn’t be too difficult to find a party sponsored by beer or spirit companies offering great cocktail deals.

So, where ever you live or will be on that night, you now have some options of where you can go and how you will get there. However, most importantly, you still need some yummy themed drink ideas appropriate for the holiday. Below are a few recipes that won’t spook you away.

Scream Soda
 

1 1/4 oz. Captain Morgan Original Spiced Rum
 

5 oz. lemon-lime soda 

1 slice lemon (optional 

1 slice lime (optional)

Add Captain Morgan Original Spiced Rum and lemon-lime soda in tall ice-filled glass. Garnish with lemon and lime slices, if desired

(www.drinkoftheweek.com)

Who doesn’t like cider in the fall? Here is a great recipe for those of you who may decide to stay in on Halloween and enjoy some great festive cider:

1.5 oz. Jeremiah Weed Sweet Tea Flavored Vodka (25 oz. per bottle)
0.5 oz. Ketel One Citroen Flavored Vodka (25 oz. per bottle)
0.5 oz. apple schnapps
3 oz. apple cider
0.25 oz. cinnamon syrup

Preparation:
Combine all the ingredients in a shaker with ice
Shake well
Strain into an ice filled highball glass
Garnish with a lemon wheel, mint, and cinnamon stick (optional)

(www.thebar.com)

However, you choose to spend your Halloween whether it’s dressed up as a witch or even the Captain himself, GAP does not judge (we just want to see pictures). We hope you have a great time and please be responsible.