A Healthy Trend?
We
all know health and exercise trends come and go. Who can forget sweating to the
oldies, or the Atkins diet? We all remember the Bowflex, the Thigh Master and
the many, many exercise machines advertised through the decades that have had
their time and disappeared. It’s the very
nature of a trend to attract the many and then fade away. But these days, the
heath conscience consumer is truly re-shaping the alcohol industry.
CrossFit
training has swept the nation while Yoga and meditation have outlived the trend
phase and become a staple of American health. Winter sports, like snowboarding
and skiing, have remained extreme. Biking, running and hiking are as popular now
as ever. Americans have embraced the health industry and there seems to be no
turning back, and, why should we? Wellness is not a trend, it’s a lifestyle.
So
how is the healthy consumer reshaping the alcohol industry? The industry has
clearly seen this uptick in healthy lifestyle choices and understands the need
to create an alcoholic beverage that is low in calories but not in flavor. Just because someone may be counting
calories, doesn’t mean they need to sacrifice their enjoyment when out with
friends or celebrating a holiday. Soft drinks have understood this for long
time and seltzer water brands have really cashed in on this. Zero calorie,
bubbly water, refreshes the body and packs a blast of natural flavors. The
alcohol industry has followed this concept with new brands of alcoholic
seltzers popping up everywhere, filling a hole in the industry that caters
directly to the health-conscious market.
One of our favorites at GAP Promo
is White Claw Hard Seltzer. With the Tag Line “The Purest Hard Seltzer In The
World,” White Claw is a refreshing combination of fruit flavors and alcohol
with a low sugar and calorie content. All this and gluten free, too!
It’s clear why they are a leader
in this market. Here are a few facts about White Claw Hard Seltzer straight
from their lips.
“The alcohol in
White Claw comes from fermented sugars. Cane sugar and real fruit juice are
added after alcohol fermentation to enhance the taste.”
“All White Claw
varieties have 110 Calories (100 Calories from alcohol), 4 grams of
Carbohydrates/Sugars per serving size (355 ml can), and 5% ABV.”
“To craft an
alcohol base pure enough for a clean, fresh surge of refreshment, we developed
our proprietary BrewPure™ process. This gives White Claw the cleanest,
gluten-free alcohol base possible. To keep it pure, no crystalline fructose,
dietary fiber or preservatives are added; we use only natural flavors, nothing
artificial.”
Because of this new opportunity
in the industry, the nature of our work is getting exciting. The White Claw
Hard Seltzer consumer is an active person. They love the gym and the outdoors.
They stay fit and active. At GAP Promo, we get to be creative, sourcing and
designing promotional items perfect for the active individual. Snowboards,
bikes, surfboards and more are just the crest of this wave. We fully support
this new addition to the beverage world and look forward to serving this
non-trend for years to come.
Trends will come and go, (I’m
never going to get that haircut again…) but when something makes sense- like
keeping a healthy lifestyle- it’s a brand like White Claw that listens and
works to offer a quality product.
Thanks for reading and please
visit our marketplace or contact us directly for your next promotional
adventure.
Sincerely,
Michael and The GAP Team
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