Thursday, November 17, 2011


Take out the fine china, the gravy boat, and turkey platter. That’s right, Thanksgiving is just around the corner. Many families across the country are readying their kitchens and appetites for the upcoming holiday. People are making final decisions as to whether Aunt Edna gets the invite, and whether or not to candy the yams.

Times have definitely changed since 1621, when the first Thanksgiving took place between Plymouth colonists and the Wampanoag Indians. This original meeting was a celebration of the Pilgrim’s first corn harvest. Today, family and friends gather together to enjoy great food, libations, parades, and of course, football.

Thanksgiving also happens to be one of the largest “beer-buying holidays” in the United States; responsible for over 51.8 million cases (in 2009). Beer and liquor companies try to position themselves to “WIN” the holiday… and the best way to do so is to get the product out on the floor and ensure that it is highly visible. Holiday displays are one of the tried and true ways to get a product noticed.

Check out a few of the ways that GAP has helped get our clients brands noticed this season:

Guinness Black Lager a new dark lager cold-brewed with roasted barley, by the legendary brewers of Guinness Draught, is commanding space at retail with a 4-case display rack, as GAP helped with the Black Lager. 

In the true spirit of Thanksgiving, GAP helped Stoli brand vodkas give back to the local community in Washington, putting together an eye-catching 25+ case display to help promote their “Buy a Bottle, Give a Meal” Program.

And, if your pumpkin pie just isn’t cutting it… Try the Whipped Sunset, a new cocktail including one of Smirnoff’s newest flavors, Whipped.

Prep Time: 3 minutes  
Total Time: 3 minutes  
Yield: 1 Cocktail  

1 1/2 oz. Smirnoff® Whipped Cream Flavored Vodka  
3 oz. sour mix  
2 oz. pineapple juice  
1/2 oz. grenadine  
Whipped cream (garnish)