Tuesday, December 21, 2010


December 6th, 2010 GAP Promotions team members, accompanied by Patriot Faithful, Pat Noone of Yuengling saw the Patriots beat the Jets. What a wonderful way to begin the week! Pat (2007 Patriot Fan of the Year) is long-time Yuengling executive and dear friend of GAP Promotions. It was truly an honor to have him visit GAP offices in Gloucester and share his stories and insights into the beer industry. Attending the Pats game with him and members of his family was an unforgettable experience.

GAP members Gayle, Hillary, Parker, Casey, Brian, and Rob bundled up and headed down to Gillette with Pat where we spent some time pre-game with friends and enjoyed some Yuengling before the action began. The Patriots exploded onto the field jumping out to a huge lead and never looked back, beating the Jets 45-3 to take the division lead. It was a wonderful event and we would like to thank everyone we spent time with and a very special thanks to Pat Noone for an amazing time.


The GAP Team celebrated its traditional Holiday party at a local casual eatery where everyone enjoyed plates of great hors d’ouvres and cocktails followed by lunch, and our not so “Secret Santa” gift giveaway. The tradition continued with the receiving of specially chosen holiday ornaments that match a personality, hobby or favorite thing. The team shared up a few hilarities and a round of oohs, aahs and yippees when all opened their gift of an Apple iPad in unison.

Discussions about each person’s family traditions became a conversation topic over dessert and after-dessert drinks, including, what else? Traditional holiday drinks. Here are two drinks using Bailey’s Irish Cream.

Enjoy. Happy Holidays!

Bailey’s® Best Hot Chocolate

1 oz Bailey's® Irish cream
Freshly made Hot chocolate (homemade, or the packaged kind will do)

Pour Bailey's Irish Cream into a coffee mug then fill with prepared Hot Chocolate. Stir briskly until frothy. Top with whipped cream or mini marshmallows. Dust with cocoa powder and garnish with a cherry.

Bailey’s® Holiday Mint Hot Chocolate

1 oz Bailey's® Irish cream
1 oz creme de menthe
6 oz freshly made hot chocolate (homemade, or the packaged kind will do)
1 oz whipped cream
shaved chocolate
Pour the Bailey's Irish cream, creme de menthe and hot chocolate into a mug. Stir. Top with whipped cream, and shaved chocolate.

Please share your favorite holiday drink recipe. As always, please drink responsibly.

Thursday, October 14, 2010


The GAP Promotions team had a magical time at the NBWA!  It was a great opportunity to say ‘hi’ to many of our friends and colleagues.  We also met many new people who stopped by to learn more about GAP’s innovative promotional products.  Our team also had an opportunity to bond with our booth neighbors, the Joose Girls who definitely draw crowds.

We were thrilled to see everyone sporting our sponsored lanyard with our iconic black and gold logo and an ever-so-handy bottle opener (you just never know when you’ll need one).  Few will forget the GAP name thanks to our corporate magician, Danny Orleans, who shamelessly encouraged gathering crowds to shout the magic words “GAP Promotions” a half-dozen times during each performance. The GAP Promotions booth was hopping throughout the event with interactive games, table magic theatrics, and our GAP team members interacting non-stop with current and future customers.

We introduced visitors to GAP Promotions’ customized products and demonstrated how we can “Make It Easy” for our customer to promote their brands.  One lucky visitor won our raffle for an Apple iPad and several walked away with $100 bills!

And, we have to admit, we did a little bit of product sampling; all in the name of market research, of course.  Overall, we had a great time In Chicago; it was totally worth the trip.  Look forward to seeing everyone in Vegas in 2011!

Monday, September 13, 2010

Total Marketplace Domination

Our client, one of the largest Smirnoff markets in Florida, wanted to show retailers that the Smirnoff brand is indeed, “The World’s #1 Selling Vodka”.

Smirnoff was going thru a VIP packaging change, a major update, and wanted to create a display to emulate this exciting new change.

Their sights were set on a sleek looking, edgy and totally current display piece; something with the modern, clean line feel of an Apple store.  The client worked one-on-one with our graphics designers until the final rendition was nailed.  A mini-model of the display was created for our clients to introduce the concept. Fifty units were ordered as a test for this market.

In a unique selling approach, our client sold the displays to their independent accounts, and the word of this eye-catching display spread throughout the area. GAP team members were invited to join a two-day tour to assist in the set up of several displays, and see the displays come to life in the market. Store owners shared their enthusiasm for being among the first to set-up the display. The GAP team walked away with a wealth of knowledge that will be applied to the next generation of Smirnoff displays due out in the field mid-October.

The displays weren’t to be missed! Standing 90 inches tall the slick, silver display boasted the name of each store owner on the LED sign. With the Smirnoff display dominating the store space in all its modern, sleek coolness, the sales impact was immediate.

Friday, September 10, 2010

Official Lanyard Sponsor of the 2010 NBWA Show

NBWA’s 73rd Annual Convention will take place October 3 – 6, 2010, at the Hyatt Regency Chicago. located in the heartbeat of Chicago, Illinois. Experience all that the great city of Chicago has to offer at NBWA’s Annual Convention.
NBWA will be hosting the Product Demonstration Showcase on October 4 to provide attendees the opportunity to learn about exciting new services and products from a variety of exhibitors. from the beer business.

The NBWA Annual Convention is designed to provide valuable education programs and important networking opportunities for the beer industry. Education programs offered during the Convention feature speakers and seminars on a number of topics of importance to beer distributors.

Win an Apple iPad at Booth #225
GAP Promotions, the Official Lanyard Sponsor of this year’s NBWA Show, will exhibit at Booth #225. Stop by to sign up for your chance to win an Apple iPad, and enjoy the entertainment of Corporate Magician, Danny Orleans.