Wednesday, August 31, 2011


September marks the end of summer and the beginning of fall. It’s time to say “goodbye” to warm beach days and bathing suits, and say “hello” to colorful foliage, delicious pumpkin beers, and Oktoberfest!

Oktoberfest is a 16-18 day festival held each September-October in Munich, Germany. It is the world’s largest fair, and features copious amounts of German beer and traditional German fare. The festival began in 1810 as a way of honoring the Bavarian Crown Prince Ludwig’s marriage to Princess Therese von Sachsen-Hildburghausen. German immigrants then brought the tradition with them to the United States, where we have continued the celebration throughout the years. Celebrations are held across the US and vary in duration from two days to six weeks.

In conjunction with Oktoberfest, many companies offer special promotions and hold contests. This year, Yuengling is offering a trip to experience Oktoberfest in Pennsylvania. The winner will receive hotel accommodations for two nights, VIP access to Yuengling Musikfest Café, two all-access passes to the festival events, a private meet and greet for the VIP concert event, and a $250 gift card! For information on how to enter this contest, visit Yuengling’s web site.

Some of our favorite fall beers at GAP include: Blue Moon Harvest Pumpkin Ale, Wachusett Octoberfest, Dogfish Head Punkin Ale, and Shipyard Pumpkinhead. Pumpkin beers truly capture the spirit of the fall season; they are typically released in early September and tend to be available through the holiday season. George Washington, Ben Franklin, and Thomas Jefferson are all said to have brewed beer from pumpkins. This was merely out of necessity for our Founding Fathers, as barley and other ingredients used to make liquor were scarce in America at that time. Ingredients such as parsnips, squash, corn, molasses and apples were also used. Despite its long history, pumpkin beer was not popular until the 20th century, when craft brewers began using these ingredients.

Pureed, canned, fresh, raw, and roasted pumpkins are all used to give pumpkin beer its unmistakable flavor. Brewers often add spices like ginger, cinnamon, nutmeg, or cloves to these beers for added flavor. Pairing pumpkin beer with a pumpkin pie is delicious, and pumpkin beer can even be used as a substitute for the liquid in pumpkin pie.

Pumpkin and Oktoberfest style beers aren’t around for long, so don’t miss your opportunity to celebrate this autumn with the perfect seasonal beverages.

Wednesday, August 10, 2011


As we noted in our last segment, the players are back in camp, preseason is underway, and it’s almost time for another football season!
Both the College and Professional seasons are poised to begin, and fans across the country are getting ready for some serious football. Last blog, we spoke about tailgating; and nothing beats pulling an ice cold Yuengling Lager out of the cooler,  gaming with your friends, and chowing down on some grub from your favorite parking lot chef or grilling your own. The in-game component can’t be beat; today’s modern-day stadiums have great sight lines, fabulous amenities, and when the home team scores, it’s an awesome feeling cheering along with 70,000 of your closest friends.
But hey, let’s be honest, going to the game isn’t for everyone. For those who don’t like traffic, crowds, frigid temperatures, or paying $12.50 for a dog and a beer, watching at home with friends can be a very appealing option. There have been tremendous advancements in both how the games are broadcast and in-home entertainment equipment. For example, in many homes, mine for one, HD is a must. The worldwide leader in sports, ESPN has created the first-ever sports channel with 3D broadcasts. Several NFL games throughout the year, as well as last year’s BCS National Championship game, were viewed with those fancy 3D goggles.
Here at GAP, we have a couple suggestions that could make your home viewing experience even more enjoyable.
Once you have the fancy TV down, you’ll need a place to sit. Check out this recliner. Not only does it sit two people, it has two cup holders, and an ice bin for 12 frosty beverages. We’ll even match the leather to the color of your favorite team and add an embroidered logo to the head rest.

Don’t like recliners but want more cooler space in the living room to keep your favorite beverages cold while putting your feet up? We have something for you as well. Check out this sweet chair and ottoman combo. 

Now that you’re prepared to sit and watch the game, you’re going to need something to eat. You will not be disappointed with this recipe for Buffalo Chicken Cheese Dip. See below:
16 ounce cream cheese
6 ounce hot sauce
Soften and combine cream cheese with hot sauce in a saucepan.

2 boneless chicken breasts
Salt and pepper chicken breasts and grill until done. Let cool, then chop/shred to desired chunks.

Stir in:
1 cup chopped celery
Chopped/shredded chicken breasts
1 cup blue cheese dressing
Place a little shredded cheddar on top and bake for 25 minutes at 350°F. Serve warm with pita chips. For an extra boost, serve in a sourdough bread bowl, and use the inside of the bowl to use in the dip!
Adapted from

For those looking for a great game day cocktail, try this:
1-Part Jeremiah Weed Sweet Tea flavored vodka
2-Parts Lemonade
Serve over ice
And for those who can’t wait for a commercial to mix their own beverage, try the Jeremiah Weed Roadhouse Tea.
As always, cheer (and drink) responsibly. 

Wednesday, August 3, 2011


Much to the delight of fans across the nation, the NFL Players Association and owners finally reached a 10-year collective bargaining agreement to end the lockout after an arduous five months of negotiations. With the preseason kicking off in a few short weeks, the agreement has unleashed NFL teams into a frenzied week of football activity: facility reopenings, trade negotiations, contract signings and practices - all in preparation for another chase at the Lombardi Trophy.
While NFL teams attend to their preseason activities, fans are busy making preparations of their own, securing the latest apparel, memorabilia, and gear to back their team all the way to February. In our three-part tailgating series we covered games, grills and coolers to get you to game-time. Here, we’ll cover great GAP fan gear to support your brand and keep the party going all the way to the final whistle.
Football Jersey - our top-of-the-line football jerseys are made of high-quality durasheen and mesh construction with embroidered logos. Customize your jersey with your team colors and endless branding locations. This is the go-to jersey on game day.

Foam Fingers – a classic fan staple, foam fingers are “number 1” when it comes to showing your support. 

Rally Towel – This author may be the only Steelers fan in the office and perhaps even in New England, but, when it comes to fan support, it’s hard to beat the Terrible Towel. Also handy for any spillage that may occur during your endzone dance.

Sunday Hoody – Football means fall, and fall means cool weather. Assuming your team gets through to the playoffs, you’re going to need some extra layers. That means you, tough guy.

Not a season ticket holder? Check back next week to discover great new products and recipes to make watching the game in your “man cave” better than sitting front row at Gillette!
Please cheer responsibly.