Wednesday, April 27, 2011


This time of year many Americans look forward to May as a sign that Spring has officially arrived. However, if you’re in the beverage industry, May means one thing: Cinco de Mayo.

Many people think Cinco de Mayo is the celebration of Mexican Independence Day. However, Cinco de Mayo actually refers to the Battle of Pueblo, May 5th 1862. This was a battle between Mexico and France. Mexico had temporarily suspended foreign debt payments, and the French sent a battalion to confront President Juarez and the Mexican Army. Over 4,000 Mexican soldiers defeated the French troops before they were able to reach Mexico City in the town of Pueblo. The Battle of Pueblo was a significant turning point in the French occupation of Mexico.

In remembrance of the Mexican army’s surprise defeat of the French, Cinco de Mayo has been celebrated by Mexicans and Latinos living in California since 1863. Over time, the holiday has gradually become a part of American culture as a celebration of Mexican heritage. In Mexico, Cinco de Mayo is regionally celebrated in the town of Puebla commemorating the Mexican military victory.

Knowing the history of Cinco de Mayo is important in order to fully embrace the celebration. The GAP Team would like to wish everyone a Happy Cinco de Mayo; and as always, drink responsibly.

We have included a few things that might help you celebrate Cinco de Mayo this year!

Jose Cuervo – “Made in Mexico” Tile Sign
Authentic wall sign made with 36 handcrafted ceramic tiles recessed in a wooden frame

Jose Cuervo – “Walk-In Cantina”

The perfect mass display for large format that commands high visibility

Jose Cuervo Margarita

1 oz. Jose Cuervo Tequila
3 oz. Jose Cuervo Lime Margarita Mix
1 cup ice (or more)
Lime wedge

Your Choice of Tequila:

Rub the rim of a chilled margarita glass with the lime and dip it into the salt to coat it. In a cocktail shaker, combine Jose Cuervo Especial®, Jose Cuervo Lime Margarita Mix® and ice. Shake vigorously and strain drink into the garnished glass filled with ice.

(via: wikipedia,,

Wednesday, April 6, 2011


April 10th, 2011 marks the beginning of the 68th Annual Wine and Spirits Wholesalers of America Convention and Exposition. The convention returns to the beautiful Grande Lakes Orlando and is being held on the grounds of the Ritz Carlton and Marriot Hotels.

April 10th also marks GAP’s inaugural year as an exhibitor at this renowned industry show (See us at BOOTH 228). Several GAP team members, from Account Managers to Graphic Designers, will be on hand to connect with new, present and previous clients. The show offers GAP a new opportunity to extend our beverage industry knowledge and design talents into the fields of wine and spirits. Our 20’ x 10’ booth will showcase GAP’s talent, innovation, and manufacturing capabilities. Visitors are welcome to review many of our custom-designed racks, fixtures, and displays which have brought success and driven sales for our clients.

At BOOTH 228, visitors will be greeted by our friendly staff and, will also be eligible to receive a COMPLIMENTARY Wall Plaque specifically designed and produced with their company art or logos. We invite all attendees to see and discuss the fixtures on display, and schedule a few minutes with our Art Director to have their own fixture designed – at the show! One lucky winner will receive a free prototype of their fixture to use in their market.

The Wine and Spirits Wholesalers of America offers a great opportunity for GAP Promotions and all attendees and exhibitors. We hope everyone gets a chance to stop by BOOTH 228 and say hello!