Thursday, November 29, 2012

Pop a Bottle, Crack a Can...Tear Open a Pouch?

The next big thing in the world of alcoholic beverages is here, and it has arrived in a big way! Frozen pouch drinks have quickly emerged as a major contender in the market and show no signs of slowing down anytime soon. If you’re unfamiliar with these pouches, they are pre-mixed cocktails, enjoyed frozen and look like large adult juice boxes. Many major brands have hopped on the pouch bandwagon and are offering their own versions of ready-to-serve frozen cocktails. Brands such as Smirnoff, Parrot Bay, and Island Squeeze have all seen great success since their entry into the pouch game. 

According to Advertising Age, sales of alcohol pouches jumped 153% to $154 million in the year ending June 23, 2012. Consumers can choose from a wide variety of perfectly-mixed frozen pouch cocktails including daiquiris, pina coladas, margaritas, and frozen wine.

So what is it about these pouches that make them so successful? In a word, ‘convenience’. Pouches allow consumers to simply reach into the freezer and retrieve a fully-prepared mixed drink. Being able to enjoy a delicious margarita at a moment’s notice makes these pouches highly appealing to today’s consumers. And for those green-minded consumers: these pouches are more environmentally friendly than other forms of packaging.

GAP Promotions has been at the forefront of pouch merchandising innovation. We’ve created durable pouch rack solutions that achieve maximum exposure for brands. Check out some of our awesome pouch racks below, and click here for ordering information. You can also call GAP at 888.88.GOGAP or email for completely custom pouch rack solutions.

Collapsible A-Frame Pouch Rack

H-Rotor Spinner Pouch Rack

High Capacity Hook Rotor Spinning Pouch Rack