Wednesday, April 27, 2011


This time of year many Americans look forward to May as a sign that Spring has officially arrived. However, if you’re in the beverage industry, May means one thing: Cinco de Mayo.

Many people think Cinco de Mayo is the celebration of Mexican Independence Day. However, Cinco de Mayo actually refers to the Battle of Pueblo, May 5th 1862. This was a battle between Mexico and France. Mexico had temporarily suspended foreign debt payments, and the French sent a battalion to confront President Juarez and the Mexican Army. Over 4,000 Mexican soldiers defeated the French troops before they were able to reach Mexico City in the town of Pueblo. The Battle of Pueblo was a significant turning point in the French occupation of Mexico.

In remembrance of the Mexican army’s surprise defeat of the French, Cinco de Mayo has been celebrated by Mexicans and Latinos living in California since 1863. Over time, the holiday has gradually become a part of American culture as a celebration of Mexican heritage. In Mexico, Cinco de Mayo is regionally celebrated in the town of Puebla commemorating the Mexican military victory.

Knowing the history of Cinco de Mayo is important in order to fully embrace the celebration. The GAP Team would like to wish everyone a Happy Cinco de Mayo; and as always, drink responsibly.

We have included a few things that might help you celebrate Cinco de Mayo this year!

Jose Cuervo – “Made in Mexico” Tile Sign
Authentic wall sign made with 36 handcrafted ceramic tiles recessed in a wooden frame

Jose Cuervo – “Walk-In Cantina”

The perfect mass display for large format that commands high visibility

Jose Cuervo Margarita

1 oz. Jose Cuervo Tequila
3 oz. Jose Cuervo Lime Margarita Mix
1 cup ice (or more)
Lime wedge

Your Choice of Tequila:

Rub the rim of a chilled margarita glass with the lime and dip it into the salt to coat it. In a cocktail shaker, combine Jose Cuervo Especial®, Jose Cuervo Lime Margarita Mix® and ice. Shake vigorously and strain drink into the garnished glass filled with ice.

(via: wikipedia,,

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