Thursday, April 23, 2015

72nd Annual WSWA Convention Wrap-Up

Last week, the GAP team exhibited at the 72nd Annual Wine & Spirits Wholesalers of America Convention & Exposition at Grande Lakes Orlando. This was GAP’s fifth year exhibiting and second year as a sponsor of the convention. Overall, the show was fantastic! Our booth was right at the main entrance of the Mediterranean Ballroom, which attracted a lot of attention and traffic. Our booth was comprised of some of our most interesting display pieces from this past year, including our Tito’s Retro Trailer Grill and Evan Williams Guitar Display. As a sponsor of the event, we had a product display case in the main hallway featuring miniature versions of some of our all-time best displays.

The team had a great time at the show. In addition to walking the floor and learning about many exciting new brands, we attended some amazing keynote speeches given by Coach K from Duke University Men’s Basketball and Robert O’Neill, the former leader of Seal Team Six. We also attended the Opening Night Reception, which featured drinks provided by Heaven Hill, FloridaCaribbean Distillers, Sazerac, and Proximo. We tasted the delicious new Capriccio Bubbly Sangria, which we know is going to be a huge hit.

As with every year, after months of planning, preparation, and anticipation, the convention flew by. As we were disassembling the booth, it felt like we had just finished setting it up. All that time and hard work paid off, because we believe it was our best WSWA Convention yet and we can’t wait for next year!

Here are some photos from the show:

Our booth right before the show opened
Another angle of our booth
Our sponsorship display case
The team at the Opening Night Reception
Opening Night Reception
Keynote speaker Robert O'Neill

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