Monday, June 30, 2014

WBENC Conference Recap: Highlights from GAP's First Time Exhibiting!

The GAP Team had a whirlwind week at the 2014 WBENC National Conference & Business Fair in Philadelphia. As a first time exhibitor, GAP shared the floor with companies both large and small, such as Disney, UPS, Dell, Coca-Cola, Walmart, and IBM. Our booth demonstrated some of our most successful items in the field, as well as corporate gifts and incentives from our “Made in America” program. Many attendees of the event will remember our 4th of July sunglasses we handed out to prepare for the Fourth, as they were a huge hit!

GAP kicked the week off at the “WBEs Who Rock” cocktail party, where GAP’s President, Gayle Piraino, was a finalist for the “WBEs Who Rock” award. The GAP Team celebrated this honor and took in the beautiful views from the top floor of the Loews Hotel.

The following day, the Business Fair was in full gear. Eager conference-goers flooded GAP’s booth and the excitement could be felt in the air. Our team chatted with attendees and fellow exhibitors and met many new faces throughout the course of the day. The GAP Team identified many new potential business opportunities, which we are excited to start exploring!

The conference mainly focused on the importance of diversity suppliers, and how being a women-owned business can leverage our company to working with companies who are interested in partnering with minority businesses. The conference also offered many great workshops and well-known speakers, such as the Governor of Pennsylvania, joined by his wife, who lead a great speech about the importance of women-owned businesses.

GAP continued their journey in Philly by attending a party at the Philadelphia Museum of Art, sponsored by none other than long-time GAP client MillerCoors. With live music, dancing, and great company, the event was a huge success. 

Take a look at some highlights from the trip:

For additional pictures from the event, please check out our social media accounts: @gappromo on Instagram, @GAP_Promotions on Twitter, and our Facebook and LinkedIn pages.

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